The Role of Trust

The role of trust in your organization. Why does trust matter and how do you create it & keep it.

Ian Jarlett, CEO, EXECUVU

3/12/20254 min read

The Role of Trust in Your Team's Performance

Building Unshakeable Trust: The Bedrock of High-Performance Teams

Organizations are constantly searching for an elusive edge. While many focus on cutting-edge technology or innovative business models, the true differentiator often lies in something far more fundamental.

Trust. This intangible yet powerful force has the potential to transform good teams into great ones and great teams into unstoppable juggernauts of productivity and innovation.

But what exactly do we mean by trust in a professional context? It's not just about believing your colleagues won't steal your lunch from the office fridge. Organizational trust runs much deeper. It's about creating an environment where team members feel psychologically safe to voice their opinions, take calculated risks, and even fail without fear of retribution. It's about fostering a culture where open and honest communication is not just encouraged but expected.

The impact of trust on team performance is far from anecdotal. A comprehensive meta-analysis conducted by researchers at the University of Florida examined 112 independent studies involving nearly 8,000 teams across various industries. Their findings were unequivocal: intrateam trust has a significant positive relationship with team performance, even after controlling for other factors like leadership trust and past performance. The correlation was particularly strong in knowledge-based work, where creativity and innovation are paramount.

But how does this trust manifest in real-world scenarios? Let's dive into a couple of illuminating case studies.

Case Study 1: Pixar's Creative Crucible

Pixar Animation Studios has long been hailed as a bastion of creativity and innovation in the entertainment industry. But what sets them apart isn't just their technical prowess or storytelling acumen – it's their unwavering commitment to fostering trust within their teams.

Ed Catmull, co-founder and former president of Pixar, has been vocal about the importance of creating a culture where employees feel safe to share ideas, no matter how outlandish they might seem. This ethos is embodied in Pixar's "Braintrust" meetings, where filmmakers present their works-in-progress to a group of peers for brutally honest feedback.

In his book "Creativity, Inc.," Catmull writes, "The Braintrust is not foolproof, but when we get it right, the results are phenomenal." This trust-based approach has led to numerous breakthroughs in animation technology and storytelling techniques, resulting in a string of critically acclaimed and commercially successful films.

Case Study 2: Google's Quest for the Perfect Team

In 2012, Google embarked on an ambitious initiative called Project Aristotle. The goal? To uncover the secret sauce that makes some teams excel while others flounder. After studying 180 teams across the company, crunching countless data points, and poring over half a century of academic research on team dynamics, they arrived at a surprising conclusion: the single most important factor in team effectiveness was psychological safety – a form of team trust.

Teams with high psychological safety were more likely to harness the collective intelligence of their members, leading to increased innovation and better problem-solving capabilities. These teams weren't afraid to take risks, voice dissenting opinions, or admit mistakes. As a result, they were able to iterate faster, learn from failures, and ultimately achieve better outcomes.

The implications of these findings extend far beyond the walls of Google. They underscore the critical importance of trust in fostering high-performance teams across all industries and sectors.

So, how can senior leaders cultivate this kind of trust within their organizations? Here are some actionable strategies:

  • Lead by Example: Trust starts at the top. Leaders must model the behaviors they wish to see in their teams. This means being transparent about decision-making processes, admitting when you don't have all the answers, and being open to feedback.

  • Create Psychological Safety: Foster an environment where team members feel safe to take interpersonal risks. This means actively encouraging diverse viewpoints, reframing mistakes as learning opportunities, and avoiding blame culture.

  • Promote Open Communication: Implement regular check-ins and feedback sessions. Consider adopting techniques like "radical candor" – a concept developed by former Google executive Kim Scott that emphasizes caring personally while challenging directly.

  • Invest in Team Building: While trust can't be forced, it can be nurtured. Invest in team-building activities that allow team members to connect on a personal level and build rapport outside of work contexts.

  • Recognize and Reward Trust-Building Behaviors: Publicly acknowledge and celebrate instances where team members demonstrate trust, vulnerability, or exceptional collaboration.

The benefits of high-trust teams extend beyond just improved performance. Research from Stanford University has shown that employees in high-trust organizations report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout.

We are in a moment in time where innovation and adaptability are crucial for survival more than at any other time in history, trust provides the fertile soil in which these qualities can flourish. It creates an environment where team members feel empowered to experiment, take calculated risks, and push the boundaries of what's possible.

As we navigate the complexities of the modern business landscape, it's clear that trust is not just a "nice-to-have" – it's a strategic imperative. Organizations that prioritize building and maintaining trust within their teams will find themselves better equipped to weather challenges, seize opportunities, and drive sustainable success in an increasingly competitive world.

The question for senior leaders, then, is not whether they can afford to invest in building trust, but whether they can afford not to. In the words of Stephen M.R. Covey, "Trust is the one thing that changes everything." It's time we gave it the attention it deserves.

DEFINED:

Psychological safety in a business environment refers to a workplace culture where employees feel secure and comfortable expressing their thoughts, ideas, and concerns without fear of negative consequences. It is an atmosphere in which individuals can take interpersonal risks, speak up, disagree openly, and surface concerns without fear of retaliation or judgment.

In a psychologically safe workplace:

  • Employees feel accepted, respected, and valued for their contributions.

  • Team members are comfortable asking for help, sharing opinions, and admitting mistakes.

  • Individuals can be their authentic selves and engage in open communication.

  • Risk-taking, innovation, and challenging the status quo are encouraged.

Psychological safety encompasses four key elements:

  • Willingness to help: Colleagues are open to providing assistance when asked.

  • Inclusion and diversity: Employees feel a sense of belonging, and their diverse experiences are valued.

  • Attitude to risk and failure: Mistakes are viewed as opportunities for learning rather than reasons for punishment.

  • Open conversation: Discussions are candid, and all team members feel safe to contribute.

By fostering psychological safety, businesses can enhance teamwork, boost creativity, improve problem-solving, and ultimately drive better organizational performance